Photography by Cualiti
Briefing: Design a space based on actual trends popular for a massive public for a mayor distribution chain using their own products.
Solution: We designed a space based on one of the most popular trends at this moment, ethno chic, using furniture available in the distribution chain’s catalogue. On the other hand we decided to play with another trend. That way through DIY we added a range of decorative elements that customers could make at home to personalize their interior, including a ‘Do It Yourself Manual’. Adding this trend the aim of this project also was to maximize the hardware sales.