Barcelona, Spain

RACO Campaign

Art Direction

 Photography by Luis Beltran

For this project of rebranding and product redesign RACO contacted Masquespacio with the aim to make their clients fall in love with them again through a new actual product line that mixes trendy products with authentic author designs. Thereby Masquespacio in first case realized a market study with the purpose of redesigning RACO’s existing products with new materials, textures and colours.

A total of 4 products were reinvented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The more colourful style form the creative consultancy is recognizable, but also a more romantic aesthetic and contemporary set-ups, perfect for the Spanish lighting brand’s most modern lamps.

*All lamps by RACOLab or external designers.

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