Photography by Luis Beltran
For this project of rebranding and product redesign RACO contacted Masquespacio with the aim to make their clients fall in love with them again through a new actual product line that mixes trendy products with authentic author designs. Thereby Masquespacio in first case realized a market study with the purpose of redesigning RACO’s existing products with new materials, textures and colours.
A total of 4 products were reinvented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The more colourful style form the creative consultancy is recognizable, but also a more romantic aesthetic and contemporary set-ups, perfect for the Spanish lighting brand’s most modern lamps.
*All lamps by RACOLab or external designers.