Briefing: Create an exhibition for the International Fair of Kids Fashion (FIMI) to make a tribute to Spanish kids shoe brands, using only materials available or producible in the fair. Besides taking in mind the collections for autumn/winter.

Solution: Taking in mind that the fair mainly exhibits clothes, a forest of unique flowers was created with autumn fashion patterns to integrate the shoes collections in a better way. The product was exhibited as the protagonist of the installation on both sides of the flowers. A place in which the buyer disconnects from the rest of the fair, while he experiences the best Spanish kids shoe brands.

Solution: Development of a space that represents the essential values through the use of different colors that symbolize seriousness, professionalism and confidence. The colors are applied repeatedly through the different used materials. Not wanting to fall into usual clichés of the lawyers offices a bunch of elements are used to convert them into metaphors. Zapata & Herrera can be considered as an example of a corporate space that transmits the employees’ work, highlighting their seriousness, professionalism and confidence, with a vanguardian look unusual for a lawyer’s office.

Briefing: Design the corporate identity for a kids store starring two little kids that are inviting continually their new friends to visit their store.

Solution: Apart from the design of a logotype two kids where created to take part of the communication applied into the shop and the different communication elements. The two children maximally take part of the communication, aiming to attract new little clients through a joyful, juvenile image with colors that never cease to call the attention to any child.

Briefing: Create a space full of joy for kids and adults. A place where the kids reluctant to shopping are delighted to try a new collection of clothes. In a space reduced to 38 m2 Piccino needed to maximize the clothes exposure, besides offering an interactive spot for children.

Solution: Two kids who star the space, invite their new friends to enter their virtual sewing shop to choose and create their new clothes. A 3D world that will not fail to surprise parents and children is established. Using modular furniture it is allowed to change the compositions of the store anytime, taking advantage maximally of the reduced space for storage and for clothing exposure. Different branding elements are applied into the store without offending the protagonist public, the children.

Briefing: Elena Hannover is a conceptual store that offers clothes and accessories for women of media/high level. Their audience is modern, trendsetter, between 25 and 40 years old.

Solution: A corporative identity is created to represent all the primary values of the brand that also will be represented in the shop. The communication establishes as elegant, feminine, modern and for an audience between 25 y 40 years old.

Briefing: Elena Hannover is a conceptual store that offers clothes and accessories for women of media/high level. Their audience is modern, trendsetter, between 25 and 40 years old.

Solution: A space with a warm atmosphere and female touch was created. A female touch is achieved thanks to noble materials like wood, the green color and a vintage feeling added by the floor tiles. The forms used for the ceiling and shelves of wood are inspired by the feminine forms, while they create a movement sensation that represent the ‘try and buy’ clothes activity. From the central chill out area the client can enjoy the clothes on sale, like an exposition. The elegance is settled in this space, adapting themself to the tastes of the clients in a warm way, with vintage touches and above all with as much style as the one from their feminine clients.

Briefing: Create an identity for the interior of Vintage and Cofee for Music that represents the characteristics of the brand through different communication tools. A corporate image applied to the corporate space.

Solution: An identity is that represent the key values of the brand is created and particularly reflected through the naming and slogan. Fresh colors exchanged according to their communicative use present a world full of new sensations and tastes.

Solution: The interior of Vintage and Cofee for Music shows that a corporative space is not always even to a space without hallmark and alike a cold franchise. Through vivid colors combined with noble materials and industrials, an enjoyable and relaxed atmosphere is created to disconnect a moment from busy life. The use of the trademark for everything exanched in the space creates an added value for the brand.

Briefing: Tecnologíp is an enterprise dedicated to the introduction of VozIP, a technology that allows calling through internet without having a computer. That way it offers the possibility to make international phone calls to mobile and local phones for a flat rate.

Solution: The redesign of the identity actualizes the typography with more vivid colors and by applying the corporate colors on the different communication elements. A brochure was developed to inform briefly about the almost unknown phone services. The competitive advantage is highlighted by a question on the cover traduced to ‘Do you want to reduce your phone bill?’

Briefing: Saltarinas is a company with different global services useful for the events sector. Led by two young, active and edgy women, it needed an actual image to represent the spirit from their entrepreneurial together with their ability to embrace a wide range of services.

Solution: The movement applied to the corporate identity of Saltarinas shows the diversity of the company. The continuous female forms represent the active entrepreneurs. The actual colors a their turn create a young and actual sensation.