Briefing: M-Gym is a fitness chain that applies new technologies within the world of fitness equipment for sport centers. It introduces a new way to tone your body in only 15 minutes. Their audience is modern and young, between 25 and 40 years old.
Solution: The corporate identity aims to represent two fundamental values from M-Gym. The key characteristics of their target are staged by actual colors and typography. The running characters by turn are reflecting the high velocity with which the body is toned in M-Gym. The slogan ‘Fitness Express’ emphasize the competitive advantage of the fitness chain.