Photography by Cualiti
Briefing: Renew the brand identity and existing collection of Spanish upholstery brand Missana with new textures and colours to attract new and existing clients.
Solution: Taking in count the 20 years of existence of the Spanish brand and its popularity on the French market, the collection called ‘The Twenties’, is inspired mainly by the crazy twenties in Paris, while another part seeks to reach a more actual market through trendy colors and materials; As an advance of the future collection actually in production that includes only author designs.
“Through new colors and textures we wanted to reposition Missana as an upholstery brand that creates emotions and seeks to be part of the people’s lifestyle.” That way the actual client is offered a series of new possibilities but also an opportunity for new clients looking for emotional products with which they feel identified.
*Masquespacio was in charge of the art direction, including the selection of new colours and materials. The furniture itself was designed by Missana or external furniture designers.