Briefing: Create a space full of joy for kids and adults. A place where the kids reluctant to shopping are delighted to try a new collection of clothes. In a space reduced to 38 m2 Piccino needed to maximize the clothes exposure, besides offering an interactive spot for children.
Solution: Two kids who star the space, invite their new friends to enter their virtual sewing shop to choose and create their new clothes. A 3D world that will not fail to surprise parents and children is established. Using modular furniture it is allowed to change the compositions of the store anytime, taking advantage maximally of the reduced space for storage and for clothing exposure. Different branding elements are applied into the store without offending the protagonist public, the children.