Photography by Cualiti
Briefing: Create an exhibition for the International Fair of Kids Fashion (FIMI) to make a tribute to Spanish kids shoe brands, using only materials available or producible in the fair. Besides taking in mind the collections for autumn/winter.
Solution: Taking in mind that the fair mainly exhibits clothes, a forest of unique flowers was created with autumn fashion patterns to integrate the shoes collections in a better way. The product was exhibited as the protagonist of the installation on both sides of the flowers. A place in which the buyer disconnects from the rest of the fair, while he experiences the best Spanish kids shoe brands.