Photography by Luis Beltran
After the successful opening of the first Kento take away shop, specialized in sushi and other dishes from the Japanese kitchen, a year ago now Eduardo Hijlkema decided to continue with his expansion plan. Getting back to work with design studio Masquespacio, although this time he decided to open a shop 100% focussed on a take away service. Containing only 25 m2, the design of the venue needed to create an amplifying effect for which a mirror was used to make the space look bigger than its real dimensions. On the other hand it was important to make it different from the first Kento, but maintaining the brand identity. Due to this fact, the colors of the existing identity wear reused, changing some of the materials. Additionally to highlight are the forms of the window frames that create a powerful result, without touching the colors and materials of the existing building. A window on the other hand was made to see the sushi chefs work live, showcasing the love and the freshness with which Kento elaborates its products.
Christophe Penasse, marketing director of Masquespacio: “The first Kento was a good trial, but for the second it was important to think about a chain with an important future growth. For this, an important improvement was done in materials, finish and the overall operations of the space.”
Ana Hernández, creative director of Masquespacio: “Our aim on a design level is to convert Kento’s sushi in an object of desire. It’s like creating a sushi boutique open for any type of customer. We feel that with this second Kento we have made this step.”
Eduardo Hijlkema, founder of Kento: “Actually in retail it is not only about what you are selling, but about how you are selling it. At Kento we want to offer an high level customer experience with a lot of design, packaging and customer service.”