Milan, Italy

Land Poggi Ugo

Interior DesignProduct

 Photography by Mattia Iotti

Land is a site-specific installation that celebrates 100 years of one of the italian most important and ancient furnaces: Poggi Ugo.

The project, curated by Valentina Guidi Ottobri, wants to suggest new aesthetics visions related to Terracotta and it’s showcased, during the Fuori Salone 2019 Milan, on the terrace of Strategic Footprints.The agency has been hosting several special projects from the past 4 years, of independent brands carefully selected by Martina Gamboni.

In a dialogue of mutual inspiration between past and present, the mission for the project, that has been entrusted to the Spanish studio “Masquespacio” of Ana Milena Hernandéz Palacios and Christophe Penasse, is to work on the idea of travel as revelation.

A journey to fall back into the “Land”( Italian “Terra” which means “earth soil” used to produce “Terracotta”) and its natural essence, as a lush and peaceful oasis.

The meeting between design and material, aims to stimulate a reflection about the spaces that characterize the private sphere; in particular the interiors that animate our daily life and the multiple possibilities of live and interpret them.

The Terracotta is used in a synthesis between nature and artifice, with a collection of 17 new works. A survey on physical and cultural geographies changes and on the landscape transformation of the contemporary world.

A landscape like a living book of innumerable metamorphoses, a dream in search of exotic countries, in a continuous rebirth of warm human colours.

A theater of bodies and elements, among archaic symbols, city metal sheets and fragrant elixirs.

«For us it has been a privilege to work with Poggi Ugo on this project and see how artisans with 100 years of experience are using the same technique as from the beginning a century ago. It is incredible to see how they could transform our contemporary ideas into reality, using the same artisan techniques. On the other hand what we most liked is having to chance to work with a noble material from nature with its unique texture and color that looks different depending on every situation both in an interior space as well as in the exterior. Our aim in this case is to find the connection between all the elements of an interior design, making the new products from Poggi Ugo an important part of each unique project»

«We entered a timeship and traveled to 2 different ages. First we went to the Fifties from Brasil, La Habana and California to get inspired by Tropicalism and afterwards we took the same timeship to the Italy from the Seventies with its Post Modernism»