Photography Art Direction by Cualiti, Photography Catalogue by Luis Beltran
After creating the main branding concept from Missana’s The Novelties collection Masquespacio commissioned young emergent designers to design new contemporary products for the Spanish upholstery firm with the aim to reach new market segments. Afterwards Masquespacio designed the exhibition spaces for the product presentations, based on actual and future design trends.
*Masquespacio was in charge of the art direction, including the selection of new colours and materials. The furniture itself was designed by Missana or external furniture designers.