Photography Fair Stand by Fernando Alda, Photography Catalogue by Luis Beltran
The Light & Building Stand at Frankfurt, Germany, that was commissioned after the redesign of Onok Lighting’s brand image last year, follows the overall aesthetic used by Masquespacio for the campaigns of the lighting brand’s new product launches. That way the design seeks to transmit a message that plays with the perception of their users through phrases like “Colours are brighter when the mind is open” or “When you feel colours you will un-derstand the why of their forms”; Above different decorative elements represented with daily life unreal colours are used to create a reflection about their influence on our point of view and the state of mind they gen-erate. Last, different forms and colours for the exhibition walls invite the visitor to live an experience from the beginning to the end at Onok Light-ing’s stand.
Ana Milena Hernández Palacios, creative director from Masquespacio: “What we look for in each project is to create a continuous experience and that way surprise visitors in each part of the space they are going to discover. At the booth of Onok Lighting, still maintaining an exhibition aspect, we seek to entertain the visitor from the beginning to the end through colours, messages and forms, while he gets to know the tech-nical lighting firm’s new products.”