L'atelier rouge
New York, USA
L’Atelier Rouge in search of a fresh and modern design studio contacted creative consultancy Masquespacio with the requirement to maintain its “Floral punk” image, but with a more contemporary and minimalist touch. Bright and bold colors are mixed and combined with very L’Atelier Rouge’ illustrations and photography’s of flowers, that result in a global modern and ‘cool’ image, without loosing sight at the seriousness the brand wants to transmit to its clients.
The patterns are based on the different flowers and plants the American brand uses for its designs, while each of the members from the multicultural team of L’Atelier Rouge are hided behind the flower heads.
