MO

Al Khobar, Saudi Arabia
400 m2

The aim of the project was to create a bakery house / espresso bar getting away from the traditional and create a project that would stand-out from the product and the communication, till the interior design representing the concept of the project, a community driven, highly engaging brand and elevating the overall experience.

The main attraction from MO would be the baked goods, presented in the space as jewels with authentic and renewable flavors. For this reason, a concept based on water was developed which creates magic and life, but it is also the base of any bakery. At the same time water is an element that can distort reality and change our point of views, which is the perfect matching point with MO’s philosophy to do things different.  

The space was divided in 3 different parts that each present a phase in the process of making baked goods and coffee with water as the main ingredient. 

We first have the “liquid state”, where the dough is mixed with water and which makes the connection point of all the different areas of MO’s interior.  

In the bar zone a huge waterfall is recreated that makes clear that the central point of the space is the bar with its delicious products for sale.

The “solid state” or “ice” area is made of a huge series of lamps that represent ice, while next to it we can see some gigantic bulbs showcasing the “gaseous state” as a series of fire bulbs to represent the moment when the pastry is baked in the oven.  

A grey and white color palette has been chosen with metallic finishes for the tables and fabrics to generate reflections that create the distortion that could be made by water.

On the other hand, the lighting incorporates fully controllable RGB-lighting to set the moods that could convert the space in a different status, being able to represent the overall “different space’ within a space, in campaigns, engagements or talks, which is also extended by the reflections of the space in chrome fabrics, tables and spheres creating another level of optical fusion. 

Press

Elle Decor Italia

2022

We Heart

2022

Hospitality Snapshots

2022

Stir World

2022

Awards

Best Middle East & Africa Restaurant Winner

2022

Best Standalone Middle East Winner

2022

Best Cafe, Surface & Interiors Finalist

2022

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